# How Code and Theory cut time\-to\-prototype 75% with v0

**Published:** June 9, 2026 | **Authors:** Eric Dodds | **Category:** Customer stories

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## Code and Theory on Vercel

- Time-to-prototype cut by 75%
- Deployment timelines reduced by over 50%
- Wireframe and PRD process replaced by live prototypes

Code and Theory is a digital-first creative and technology agency that combines strategy, design, and engineering for brands like Microsoft, Amazon, and NBC. The agency replaced wireframes and requirement documents with prompt-to-code workflows in v0, so product, engineering, and go-to-market teams can turn a client brief into a working prototype in real time. Time-to-prototype dropped by 75%.

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