# WPP and Vercel: Bringing AI to the creative process **Published:** June 24, 2025 | **Authors:** Jen Chang | **Category:** Company News --- Today, we're announcing an expansion of our partnership with [WPP](https://www.wpp.com/). A first-of-its-kind agency collaboration that now brings [v0](https://v0.dev/) and[ AI SDK](https://sdk.vercel.ai/) directly to WPP's global network of creative teams and their clients. ![Vercel + WPP partnership logos light](//images.ctfassets.net/e5382hct74si/79EY4ydEXbndPl2GjCfxUN/5b5bee2f308b73ea29279e31bbd85562/vercel-wpp-og-light.png) Now with our AI tools, creatives at WPP design, prototype, test, and deploy digital experiences and agents with new velocity, reducing ideation and iteration cycles from weeks to hours. v0 introduces a new way of working for designers. Developer-adjacent roles without coding expertise can create beautiful and performant online experiences with greater precision, before needing to engage a developer. By adding v0 and AI SDK, WPP internal pilots show up to 25% faster digital production times, giving creative teams more time to focus on what they do best. > The adoption of Vercel's AI-powered tools will dissolve the traditional boundaries between roles, enabling our teams to move from prompt to prototype at speed. > — Stephan Pretorius, WPP Chief Technology Officer ## A partnership that delivers measurable results Since [starting our partnership in early 2024](https://vercel.com/blog/vercel-wpp-creativity-enabled-by-technology), together we've helped agency clients modernize their experiences and move at the speed of culture. ### **VML North America: Allowing real-time content updates and streamlined collaboration** By moving to a headless architecture and adopting [Next.js](https://nextjs.org) and Vercel, VML North America client [Hydrow](https://hydrow.com/) achieved: - 3,000% faster site updates - 50% improvement in Core Web Vitals, improving from the bottom 25% to the top 25% of ecommerce sites - Authoring time cut from weeks to minutes ### **AKQA: Experimenting and shipping with confidence** AKQA led a global retail client through an incremental transition to a new architecture, powered by Next.js and Vercel. With the integration of feature flags through Next.js Middleware, the retail leader has the power to enable new features independently from deployments. This allows for a test-and-learn approach, significantly reducing risk. > AI is dissolving the boundaries between roles. We’re seeing new product designers blend UX, UI, and code in one creative flow—thanks to tools like Vercel, v0, Uizard, and Cursor. Whether junior or senior leader, anyone can now build, test, and ship ideas independently—and that’s not just efficient, it’s liberating. > — Nicolas Le Pallec, CTO EMEA AKQA ### **Ogilvy: Reducing costs and increasing ROI ** Next.js and Vercel allow Ogilvy clients to bring relevant content closer to their global customers, ensuring optimized availability while minimizing maintenance costs and mitigating infrastructure failures. Ogilvy saw up to 30% cost reduction for a recent client, while increasing availability in the high 90s. ## **Building community** This expanded partnership gives WPP priority access to new Vercel product releases and includes a joint commitment to invest in new product development, integrations, and innovation within [WPP Open](https://www.wpp.com/en-us/open), WPP’s AI-enabled marketing services platform. Together we will continue to co-create cross-agency experiences, like the [WPP x Vercel AI Generative CX Hackathon in March 2025](https://www.linkedin.com/posts/nicolaskaden_truly-inspired-by-the-submissions-and-winners-activity-7308832475256946688-jepn?rcm=ACoAAAS-vvcBTpdi7FI6tsR-AMo5oIks_Hzlg8M). The event brought together 18 teams from nine agencies across four continents. Each team turned ideas into working prototypes within minutes, showing how v0 and AI are changing how digital experiences are built. AKQA London claimed *Most Creative Hack* with [AiCandy](https://wppgencxhackathonspotlight.vercel.app/), a concept that merges GenAI with 3D ecommerce to personalize luxury chocolates. [VML](https://tru-fit-vml.vercel.app/), [Arctouch](https://ai-experience-planner-kappa.vercel.app/), and [AKQA EU](https://magicstory.vercel.app/) teams also brought forward bold, new ideas using v0 and AI SDK to explore new ways of improving customer experience with AI and design. ## **From prompt to prototype, faster** Agencies are built to understand their client’s audience and turn that insight into work that combines story, design, and code. What once took months and large teams to ship can now be done in days by smaller, faster teams. Together, we are focused on making that shift possible. **WPP + Vercel partnership** Leading brands trust WPP to create and deliver digital experiences that delight and convert with Vercel's Frontend Cloud. [Learn more](http://www.vercel.com/partners/wpp) --- **More posts:** [View all blog posts](https://vercel.com/blog/sitemap.md) | [Changelog](https://vercel.com/changelog/sitemap.md)